OTHER ROUND: Sustainable apparel brand Another Tomorrow has raised $2 million in Series A funding from Una Terra.
Luca Zerbini, founder and CEO of Una Terra, will also join the board of directors of Another Tomorrow, the brand founded in 2020 by former chief financial officer Vanessa Barboni Hallik and which quickly became a celebrity favorite.
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This marks the fourth round of financing for the fashion brand B Corp, which is looking to expand. The Zurich-based Early Growth Impact Fund aims to scale up circular economy solutions and tackle biodiversity and climate change.
“Una Terra’s unique insight into the intersection of the consumer, sustainability and circularity landscape makes them the ideal partner for Another Tomorrow. Their lateral, systems-thinking approach to industrial transformation and scalability, in addition to their global reach, positions them as an optimal growth partner to bring scale to our early proven foundations,” said Barboni Hallik.
Unveiling the investment, Zerbini highlighted fashion’s significant environmental impact across the supply chain. Another Tomorrow, on the other hand, focuses on sustainable sourcing and supply chain transparency, digital IDs that support both traceability and authenticated resale.
“It is refreshing to see a luxury brand implementing a systems thinking approach to create a comprehensive circular business model,” said Zerbini. “Another Tomorrow truly serves as a beacon of positive change for an industry that is ripe for transformation and better aligned with the values of the new generation.”
Another Tomorrow hired Elizabeth Giardina as creative director in 2022. Major retailers include Neiman Marcus, Bergdorf Goodman, Holt Renfrew and Selfridges in the UK.
During Paris Fashion Week, the brand presented its latest smart workwear-focused collection including plastic-free bio-based leather made from upcycled bio-waste, no-kill silk and seaweed-based SeaCell.
TIP THE SCALE: Global Fashion Agenda is working with start-up investment fund PDS Ventures on a new program titled Trailblazer, which aims to fund a start-up with a scalable solution in the fashion and textile industry.
The winning company will receive an equity investment of up to $200,000, plus commercial and operational support from Positive Materials of the PDS Group to get the innovation up and running.
GFA is the non-profit organization behind the Global Fashion Summit that takes place every year in Copenhagen.
Textile company Positive Materials also serves as a research partner for new ventures focused on low-impact textiles, assisting with research and development, supporting brand collaboration and access to PDS Limited’s global supply chain.
A jury consisting of executives from Ralph Lauren and H&M, as well as from Fashion for Good, will shortlist eight candidates. All shortlisted candidates will receive pitch coaching and the winner will be announced at the summit in Copenhagen on May 22 and 23.
This year’s conference marks the 15th anniversary of the Global Fashion Summit, with this edition billed as ‘Unlocking the Next Level’ to identify the gaps and accelerate real solutions.
GFA emphasized that the industry needs large-scale transformation to change the environmental impact of the fashion industry.
“At a time of significant economic challenges, it is more important than ever that the fashion ecosystem prioritizes investing in early-stage solutions so we can bring them to fruition and make them sustainable. Through this program and the support of PDS Ventures, GFA is committed to helping innovation thrive,” said Federica Marchionni, CEO of GFA.
PDS Ventures is a $50 million venture capital fund focused on startups driving change in the fashion sector, with investments in materials science, manufacturing solutions, circular economy, supply chain, traceability and engineering solutions.
“There has never been a more urgent time than now for real industry support for climate-first innovators, with not only financial investment, but importantly mentoring and support to unlock the scale potential of early-stage innovators,” said the founder and director of PDS Limited. Executive Vice President Pallak. PDS’s portfolio includes regenerative cotton technology Materra, recycled cotton Evrnu and Nature Coatings, a pigment made from food waste.
Registrations for the program close on March 31.
IT’S A NOW WORLD: Textile recycler Evrnu launches its first direct-to-consumer garment with a hoodie designed by Christopher Bevans.
The garment, called the 360 Hoodie, is made from Evrnu’s Nucycl, made from shredded cotton textile waste. The unisex garment is made of 55 percent Nucycl and 45 percent Supima cotton.
Built using seamless 3D technology, it is fully recyclable, compostable and biodegradable. It is also equipped with a QR code to facilitate recycling.
“We are at an inflection point in the fashion industry where good design and innovation have come together to create a new standard,” said Stacy Flynn, co-founder and CEO of Evrnu. The company has previously worked with brands such as Pangaia and hopes the direct-to-consumer approach can showcase the feel and quality of the material to shoppers.
“Our collaboration with Christopher Bevans is the perfect way to demonstrate the power of our intention to create products that are in line with natural resources,” she added. Bevans participated in the project through his Bevans Design Studio.
Evrnu’s process breaks down old clothing and extracts the raw cellulose, which is then converted into new fibers and yarns.
Bevans was named Eddie Bauer’s first creative director in 2022 and previously held roles at Billionaire Boys Club, Sean John and Yeezy.
DEAL DONE AGAIN: Pamela Anderson has collaborated with Los Angeles-based responsible denim brand Re/Done to launch a 25-piece capsule collection made from repurposed and upcycled vintage fabrics. The collection used low-impact washes, regenerative cotton or untreated organic cotton, and apple leather instead of animal skin for back patches on jeans.
The collection, simply called Re/Done & Pam, is based on Anderson’s favorite basics, largely focused on denim and T-shirts with a price range of $175 to $595. Re/Done has its own brand stores in Paris, the Hamptons in New York, Aspen and two stores in LA. It is also sold in retailers such as Le Bon Marché, Selfridges and Net-a-porter.
Re/Done has upcycled nearly 200,000 pairs of Levi’s jeans since it was founded by Sean Barron and Jamie Mazur in 2014.
Anderson, who has lately gone bareheaded and is co-founder of vegan skincare line Sonsie, worked with an all-female team for the ad shoot, including creative director Lolita Jacobs, director Java Jacobs, stylist Katie Burnett and makeup artist Cyndle Komarovski and photographer Lea Colombo.
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