New, enhanced and expanded innovations in the prescription diet food product portfolio support the unique nutritional needs of cats and dogs with highly palatable diets
OVERLAND PARK, Kan., January 11, 2024 /PRNewswire/ — Ahead of NAVC’s VMX 2024, Hill’s Pet Fooda division of Colgate-Palmolive and a global leader in science-based nutrition, today announced a series of new product innovations and enhancements to its #1 U.S. vet-recommended therapeutic pet food line, Hill’s Prescription Diet.
The new, improved and expanded Prescription Diet products are anchored in science with an emphasis on palatability and include:
Hill’s Pet Nutrition Prescription Diet Urinary Care, Gastrointestinal Biome and Food Sensitivities
- Prescription Diet z/d Low-fat hydrolyzed soy Dog to help prevent adverse food reactions and promote healthy skin in dogs with food and fat sensitivities. This food contains Hill’s breakthrough ActivBiome+ ingredient technology that is clinically shown to rapidly activate the gut microbiome to support digestion and well-being. This product is expected to be launched mid-March 2024.
- Prescription diet c/d Multicare Low fat Dog nutrition to help treat dogs with fat sensitivities and support urinary tract health. The food is expected to arrive June 2024.
- Prescription Diet Gastrointestinal Biome Stress Feline is an upgrade of the current Gastrointestinal Biome cat product, designed to help manage stress in cats with gastrointestinal problems. This food promotes regular bowel movements within just 24 hours. It is formulated with ActivBiome+ ingredient technology, a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestion and wellness. This product is expected to be launched in June 2024.
- Prescription diet c/d Multicare Stress Feline new wet flavors is a clinical nutrition formulated to reduce stress, a risk factor for common urinary tract complaints, now available in three new flavors: Vegetable and Tuna Stew, Tuna and Chicken. This product supports urinary tract health with added ingredients to help manage stress. The new flavors are expected to be launched soon June 2024.
These products have been developed using the Science of tasteThat is, Hill’s patented, evidence-based approach to flavor technology, to ensure pets enjoy the form, taste and consistency of their food.
“Often veterinarians reach out when they are in the process of identifying the best approach to nutritional support for a patient with more than one problem. We are monitoring these requests and have focused our 2024 innovation plans on some of the most in-demand diets,” said Dr. Karen Shenoy, Chief U.S. Veterinary Officer at Hill’s Pet Nutrition. “Veterinarians can rest assured that we have developed these products using a methodology proven to respond to pets’ taste preferences – pets will enjoy eating the food and getting the nutrition they need.”
Start weight loss conversations earlier and easier
One in three pet parents do not recognize their pet’s weight problem.1 Maintaining a healthy weight is an essential part of pets’ lifelong health, and Hill’s continues to focus on raising awareness about the importance of ending obesity in pets.
“We work with veterinarians to help pet parents recognize when their pets are overweight and make weight loss a positive experience,” said Dr. Shenoy. “Through a powerful blend of ingredients, Hill’s provides nutrition that stimulates a pet’s natural ability to burn fat and keeps them playful and active, with flavor and an irresistible taste that pets love.”
To more easily start conversations about weight loss, Hill’s offers a range of resources for both pet parents and veterinarians. Some highlights include:
- Weight gain comparison wheel. Veterinarians use a wheel visualization to help pet parents better understand the health consequences of just a few extra pounds.
- Flip cards. Backed by the vet’s recommendation for daily feeding, pet owners get quick tips for feeding healthy treats and exercising pets.
- LOVE test. A simple online questionnaire allows pet parents to assess their pet’s weight by:
- L: Locating the pet’s ribs
- O: Observe from above
- Q: View from the side
- E: Evaluating feeding behavior
“Whether we’re supporting veterinarians in helping pets lose weight or managing their other unique needs, we’ve created science-based nutrition that pets love to eat,” said Dr. Shenoy. “Nutrition is a powerful tool for keeping pets healthy. By providing pets with the best nutrition, we hope to help more pet families enjoy good years together.”
Palatability is an essential part of any pet food, especially foods designed to support weight management. Hill’s Prescription Diet Metabolic canned and dry food is specially formulated to help dogs and cats lose weight and lose weight naturally by activating their unique metabolism. In fact, 96% of dogs at home lost weight within two months when fed Metabolic food.
To learn more about Hill’s approach to the Science of Taste, visit our website here. To access free pet weight management tools and resources, visit endpetobesity.com.
1. 2022 Pet Obesity Survey. Pet Obesity Prevention Association.
About Hill’s Pet Food
Founded 75 years ago with an unwavering commitment to science-based pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and extend the special relationships between people and their pets. Hill’s focuses on groundbreaking research for dogs and cats, using scientific insight into their specific needs. As a leading vet-recommended pet food brand, knowledge is our first ingredient, with more than 220 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic food plus our daily wellness product line, Hill’s Science Diet, are sold at veterinary clinics and pet stores worldwide. Visit HillsPet.com to learn more about our products and nutritional philosophy.
Media contact:
Kerry Johnson
kerry.johnson@vmlyr.com
SOURCE Hill’s Pet Nutrition