What science communicators can learn from marketing professionals

The new romantic comedy Fly Me to the Moon tells the story of how NASA hired an ambitious marketing specialist to boost public support in the run-up to the Apollo 11 mission. The history books tell us that this isn’t quite what happened, but I believe modern science communicators can still learn from this irreverent … Read more

Scarlett Johansson stars Don Draper and Doris Day in a bubbly, volatile space-race romcom

Starring Scarlett Johansson as a Don Draper-caliber ad executive in a Joan Holloway sheath dress and a NASA screwball rom-com starring Channing Tatum opposite your space flight, “Fly Me to the Moon” is a bull’s-eye for a blandly reassuring, disposable tale of the past. And with a reported $100 million budget, it’s a rare studio … Read more

ScarJo and Channing Tatum’s new romantic comedy disastrously thinks it’s a drama

A romantic comedy with delusions of dramatic grandeur, Fly me to the moon (July 12, in theaters) has a lighthearted premise that’s treated with a sad degree of seriousness. Director Greg Berlanti’s film features two likable stars in a story that playfully plays on a well-known conspiracy theory about the historic Apollo 11 moon landing. … Read more

The red glow of a rocket proves Scarlett Johansson and Channing Tatum’s on-screen chemistry

Trailers make “Fly Me to the Moon” look cutesy at best, when in fact it’s quite clever: a smarter-than-it-sounds, space-age sparring match of the Rock Hudson/Doris Day variety, pitting the honest-to-a-fault NASA launch director responsible for putting Apollo 11 into orbit (a serious Channing Tatum) against a mendacious Madison Avenue spin doctor (Scarlett Johansson, deliciously … Read more