Selfridges

Cult brand Aeyde gets its first personal experience in London with everyday minimalist shoes

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Digital-native brand Aeyde becomes physical. Launched in 2015, the Berlin-based accessories label has carved out a loyal niche with its stylish, everyday shoes and competitive prices. Now it’s about to roll out a series of temporary pop-ups, starting with one at Selfridges in London on Tuesday. More from WWD “We really see this as a … Read more

Selfridges unveils revamped Beauty Hall in its London flagship

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LONDON — Selfridges unveiled its brand new beauty salon in its Oxford Street flagship on Friday following a 12-month, multi-million pound refurbishment. The revamped and optimized space, which has seen its warehouses repurposed to house more than 300 beauty brands – 50 of which are exclusive to the Central Group-owned British retailer – will also … Read more