The French in general, and Parisians in particular, are a difficult bunch at best. I’ve lived here most of my adult life and have found that unbridled exuberance not their specialty; not bad (not bad), for example, is considered a very enthusiastic form of praise. I had a hard time convincing my fellow Parisians, both … Read more
PARIS — The 2024 Olympic and Paralympic Games in Paris offer beauty brands a unique opportunity to spread their message globally through sports marketing. They will take place from Friday to August 11th and from August 28th to September 8th. It is the largest event organised in France. More than 10,000 athletes will participate and … Read more
With just days to go until the opening ceremony of the Paris 2024 Olympic Games, WWD explores how the international sporting competition and its spirit have inspired fashion and beauty brands around the world. First, there are several brands that have licensing agreements with the International Olympic Committee (IOC). More from WWD Omega Omega, the … Read more
MILAN — Olympic fever is getting higher. As sportswear brands begin to put their cards on the table and unveil the gear they’ve designed for national teams — including Nike’s uniforms for the U.S. athletes and Lululemon’s for Team Canada earlier this month — Berluti will officially unveil the uniforms that make up the for … Read more
PARIS – The Paris men’s and haute couture shows in June are on schedule despite preparations for the 2024 Paris Olympics that will paralyze parts of the French capital from April, organizers said. In a joint interview, Bruno Pavlovsky, president of the Fédération de la Haute Couture et de la Mode, or FHCM, and Pascal … Read more