Adidas running shoes have reached the mainstream – Getty Images/Luciano Lima At the end of a recent six-week block of altitude training in Kenya, British marathoner Emile Caairess paused for a brief trackside interview. Caairess said he was aiming for a “big PB” at this weekend’s London Marathon before his chat with the Sweat Elite … Read more
Germany, France, England and Spain seen during the international break (Getty Images) Euro 2024 is just around the corner and with it comes a sartorial smorgasbord that we can enjoy or be deeply offended by. What has Croatia done this time? Has England brought a real gem to the market? Why does Belgium wear brown … Read more
This story has been updated. BERLIN – Reporting 2023 financial results, executives from German sportswear giant Adidas on Wednesday laid out their new direction for the company’s global marketing efforts. A new motto – “you got this” – will replace Adidas’ previous slogan: “impossible is nothing.” More from WWD “There is a lot of pressure … Read more