One of the best-known content creators of her generation, Victoria Magrath’s multi-award winning fashion and beauty platform In The Frow has strengthened her entrepreneurship; The 34-year-old’s carefully curated channels bridge the gap between brands and their customers, influenced by what they see.
Magrath’s career as a blogger and brand ambassador gives her access to the crème de la crème of innovation and expertise – and her beauty regimen reflects this. “I’m in the fortunate position of being able to delve into the backstory of products and spend time with those who created them,” she tells us. “Nothing gives me the same thrill as getting lost in a scientific experiment, or discovering the formulation of a product that promises to make my skin sing.” And to complement her signature sartorial elegance (think ‘timeless classics paired with elevated basics’) is a radiant complexion. Always. “I feel most beautiful when my skin looks its best,” admits Magrath, always true to the products she is passionate about and the treatments she trusts. “Knowledge may be power, but consistency is key!”
Below, Magrath reflects more on her beauty philosophy and shares some insider secrets from both the front row and behind the scenes.
On her beauty philosophy and its evolution…
“I am convinced that good skin care is the basis of a beautiful complexion. Looking good is about having a good foundation. If you take good care of your skin, everything else will follow.
“As I’ve gotten older, my passion for learning about the science behind what I put on my face has also grown. I’m in a fortunate position, where I can delve into the backstory of products and spend time with those who have Nothing gives me the same thrill as getting lost in a scientific trial, or discovering the formulation of a product that promises to make my skin sing. In 2023, I traveled to Japan to learn more about Clé’s scientific prowess de Peau Beauté It was a bucket list experience. I walked away with a mind full of new-found knowledge and a suitcase full of products. It’s important to find what works for you and build a routine that you’ll stick to power, but consistency is key!”
On her signature style…
“My approach to beauty is a bit like my approach to fashion; timeless classics combined with elevated basics for an effortless, radiant look. I want my skin to look like my skin, but better, which starts with skin care and a routine that I From then on it’s all about the shine, a fluffy brow and a subtle contour that accentuates my natural features.”
About her morning and evening care routines…
“I start my morning routine with a light cleansing, followed by the Clé de Peau Beauté Hydro-Softening Lotion. Then I apply my serums; my skin is currently loving Le Serum by Clé de Peau Beauté, AlumierMD Acne Balancing Serum and Caudalie’s Vinoperfect Serum Next is an eye cream – my favorites are the Lumene Nordic Ageless Eye Cream or the Caudalie Vinoperfect Brightening Eye Cream.
“For days when I need extra hydration, I opt for the Clé de Peau Beauté La Crème (the richer cousin of the brand’s Protective Fortifying Emulsion). I always finish my routine with an SPF; I never leave the house without. Clé de Peau Beauté UV Protective Cream SPF 50+ is great, as is AlumierMD Clear Shield SPF42.
“My nighttime routine is somewhat similar, minus the SPF and with a few minor changes. I will add the AlumierMD Retinol Resurfacing Serum and replace the Protective Fortifying Emulsion with the Intensive Fortifying Emulsion from Clé de Peau Beauté. I also like to use the CurrentBody Skin Facial Mask with LED Light Therapy – I use it up to four times a week for optimal results.”
When you look camera ready…
“For days when I want to look polished but don’t want to wear full makeup, I opt for the Lumene CC Color Correcting Cream and a bit of the new Eborian Super BB Concealer-Serum. My skincare routine is of course non-negotiable , but these products promise a beautiful shine until late in the afternoon.”
About the industry inside tips to know…
“The power of a good blush! Make-up artists so often use a liquid lip product, or a multi-purpose cheek and lip tint in places you wouldn’t expect. I love adding a pop of color to the high points of your lips, the face, including my cheekbones, down to the brow bone, across my eyelids and down to the bridge of my nose. It’s such an easy way to look and feel your best, with minimal effort or complexity .
About caring for her hair…
“Credit for my hair goes to Larry King, Redken and Dyson. I’m obsessed with the Redken Acidic Gloss range; the Glass Gloss treatment keeps my hair color looking super shiny between salon appointments.”
On evolving her hair color…
“My colorist, Amy Fish of Larry King Salons, calls it ‘bronzed blonde’ – “a subtle, natural-looking base blended with a hint of sun-kissed spotlight around the face.” It’s hands down my favorite hair so far that makes me feel sophisticated and effortless, maybe even a little more mature, the roots are also quite soft… A color that looks beautiful for longer, what’s not to love?’
About professional beauty treatments…
“I visit Alexandra Teleki at the HotBlend salon for my nails. We usually choose neutral colors with a twist – think chrome or satin finishes.
“I love visiting Emma at Atelier Aesthesis on Harley Street for Profhilo (to stimulate collagen production by injecting hyaluronic acid under the skin) and polynucleotide injections (which triggers skin regeneration). I have seen fantastic results from both treatments.”
About beauty rituals for home…
“I love taking some time for myself to do my skincare routine – it’s the perfect relaxation after a busy day. My favorite step at the moment is my CurrentBody Skin LED Light Therapy Face Mask. I use the 10 minute which requires it to work its magic by meditating and preparing my body for sleep, and promoting calmness to keep those pesky nightmares at bay!”
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