Collaborations can bring good business, attracting new customers with pop culture sensations and generating buzz (and sales) in the process.
In 2023, Fendi collaborated with Marc Jacobs, Balmain collaborated with Beyoncé and Louis Vuitton collaborated with Japanese artist Yayoi Kusama. But fashion collaborations are not a new idea. In 1937, Salvador Dali collaborated with Schiaparelli, and his influence can once again be seen as a source of inspiration for Daniel Roseberry’s Spring 2024 collection.
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H&M has orchestrated several collaborations with high fashion designers, including in 2004 with Karl Lagerfeld. Since then, H&M has collaborated with Versace, Comme des Garçons, Balmain, Maison Margiela and Stella McCartney. In October, H&M unveiled a new collaboration with the French house Rabanne.
Here, WWD looks back at some of the fashion collaborations released in 2023.
Zara x Barbie
Launched in conjunction with the release of Greta Gerwig’s ‘Barbie’, the Zara x Barbie capsule collection includes a range of men’s and women’s clothing inspired by costumes worn by Margot Robbie and Ryan Gosling in the film. The main color scheme for the collection is Pantone 219 C, also known as Barbie Pink. Some of the highlights from this viral collection included a strapless gingham midi dress ($89), pink leather sandals ($99), men’s fuchsia double-breasted jacket ($139) and separate trousers ($69.90) and a white wool cowboy hat ($69). ).
Fendi x Marc Jacobs
Fendi and Marc Jacobs released a capsule collection that included several interactions of the Baguette Mini ($2,390), crystal baguette slingback shoes ($1,950), and Fendigraphy sunglasses ($460). The collaboration debuted during New York Fashion Week, in honor of the 25th anniversary of the Baguette bag.
Balmain x Beyonce
Balmain’s creative director Olivier Rousteing and Beyoncé’s stylist Marni Senofonte created looks based on songs from ‘Renaissance’, Beyoncé’s seventh solo album. For “I’m That Girl,” the hammered metal bustier that resembles a burst of sunbeams was created by sculptor Elie Hirsch, and for “Alien Superstar,” a 3D structured dress embroidered with crystals that reflect a starry night. The collection consists of 16 pieces in total and prices are available on request.
Louis Vuitton x Yayoi Kusama
The French luxury house collaborated with Japanese artist Yayoi Kusama to apply icons and images from her famous work to some of Vuitton’s most recognizable pieces. The collection is characterized by Yayoi Kusama’s iconic painted dots in different sizes and colors and her psychedelic flowers. Prices range from $2,980 to $80,500.
Christian Cowan x Teletubbies
Launched as part of the British TV children’s show’s 25th anniversary celebrations, the Christian Cowan x Teletubbies collection presented a range of clothing items and shoes inspired by the characters Tinky-Winky, Dipsy, Laa Laa and Po. The price starts at $200.
Jimmy Choo and Sailor Moon
In February, a capsule collection was launched by Jimmy Choo’s creative director Sandra Choi in honor of the 30th anniversary of Naoko Takeuchi’s ‘Pretty Guardian Sailor Moon’. Items included the Sailor Jupiter chunky green leather lace-up combat boots, Sailor Mars patent leather red pumps, Sailor Venus in gold satin embellished with crystals and Sailor Mercury high shine ankle boot in sky blue patent leather. Pieces from the collection can be found on Poshmark and eBay for up to $3,000.
Tiffany & Co. xNike
Tiffany & Co. has launched a highly anticipated collaboration with Nike, updating the Air Force 1 silhouette with the iconic Tiffany Blue swoosh. The model now fetches more than $1,500 per pair at Sotheby’s. Accessories were also part of the brand partnership offering, including a sterling silver whistle on a classic beaded chain ($390), a shoe horn ($425), a shoe brush ($475) and a dubrae ($250).
H&M x Rabanne
The H&M and Rabanne collaboration was officially announced at a star-studded party in Paris that included Cher, Robyn and Jared Leto. The inspiration for the collection consisted of iconic designs from Rabanne’s archive. The 87-piece collection included pieces for men and women as well as for the home. Prices ranged from $74.99 to $449.
Dr. Martens x Marc Jacobs
Marc Jacobs and Dr. Martens share a long fashion relationship, dating back to 1992 when Jacobs models in Dr. Martens boots sent to the Perry Ellis runway show in the spring of 1993. To celebrate the 25th anniversary of the show and the 10th anniversary of the Jadon boot, both brands collaborated to update the shoe silhouette with charms in the shape of hearts, dice, cherries and more. These collectible boots retail for $270.
Kourtney Kardashian x Boohoo
Kourtney Kardashian has released her second collaboration with e-tailer Boohoo. The launch follows the success of their first collaboration, which debuted to much fanfare during New York Fashion Week in Fall 2022. The collection includes sizes ranging from $10 to $105 and includes a Blink 182 baby T for $10 , a figure-hugging strapless maxi dress for $20 and a black high-shine croc trench coat for $105.
Jimmy Choo and Jean Paul Gaultier
Kylie Minogue was the face of Jimmy Choo and Jean Paul Gaultier’s collaboration campaign. Photographed by French photographer Katie Grand, Minogue wore pieces like a leather over-the-knee boot covered in Gaultier tattoo artwork ($2,450) and a classic pump silhouette with a flexi wedge heel. The collection ranges from $975 to $2,450.
Naomi Campbell x PrettyLittleThing
Supermodel Naomi Campbell teamed up with fast-fashion brand PrettyLittleThing to showcase the work of emerging designers Victor Anate of Vicnate and Edvin Thompson of Theophilo. The 82-piece collection includes a black backless crocodile print dress ($72), a dramatic oversized faux fur maxi coat ($270) and a black embellished one-sleeve cut-out dress ($180).
Foam x Swarovski
Kim Kardashian’s shapewear brand Skims and crystals by Swarovski created a sparkling collection that includes a Y2K body bling with imperial cut Swarovski crystal belly chain ($225), crystal-embellished catsuit ($248) and a light-catching net dress covered in crystals ($998) . The price for the capsule collection ranges from $48 to $3,300.
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