experience

Texas Eclipse Festival offers a ‘choose your own adventure experience’ for April’s total solar eclipse

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On April 8, 2024, a series of cities, from Texas to Ohio to Maine, will be in the direct path of a total solar eclipse. But instead of having just one day to take in the historic minutes as the sky darkens, one festival lasts several days in Central Texas. What organizers call a ‘heavenly … Read more

User experience was the innovation that sparked a technological revolution

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Technological innovation requires solving difficult technical problems, right? Well, yes. And no. As the Apple Macintosh turns 40, what started with Apple prioritizing the squishy concept of “user experience” in its 1984 flagship product is clearly vindicated today by its blockbuster products since then. It turns out that designing for usability, efficiency, accessibility, elegance and … Read more